ROG – Republic of Gamers

The first ROG motherboards made hardcore overclocking more accessible, and we’ve stayed at the forefront of bringing advanced tuning to everyone. Our automated 5-Way Optimization software delivered expert-level tweaking with a single click. The latest AI Overclocking system sets speeds automatically based on silicon and cooling quality, and can train continuously to optimize performance over time.

PRIME

ASUS Prime series is expertly engineered to unleash the full potential of AMD and Intel processors. Boasting a robust power design, comprehensive cooling solutions and intelligent tuning options, Prime series motherboards provide daily users and DIY PC builders a range of performance tuning options via intuitive software and firmware features.